|
|
Post by I'M ON ONE on Mar 15, 2011 12:33:49 GMT -5
The feel-good “International Party” boasts a rock-tinged beat with Alicia on the chorus. A video will be filmed in Los Angeles this week with director Chris Robinson and it will mark the kickoff to his global partnership with Reebok, which includes a line of sneakers and apparel.
|
|
|
|
Post by I'M ON ONE on Aug 1, 2011 11:34:37 GMT -5
Swizz Beatz throws an “International Party” with Alicia Keys. The superstar husband and wife unite the globe with their voices in the big-budget video for their collaboration commissioned for Reebok Classics’ “Reethym of Lite” campaign. The Chris Robinson-directed clip, which reportedly cost seven figures, mixes art, fashion, choreography, and fast cars.
“It’s about connecting all the continents on the planet on the world stage,” explained Robinson, while Swizz, who serves as Reebok’s brand’s creative director, added, “This is not a music video—this is a big movie.”
|
|
